www.InWomenWeTrust.com
We relaunched IN WOMEN WE TRUST this week, it’s part speaker’s bureau and part educational resource for women’s organizations and business trying to understand how sustainability works in retail.
In Women We Trust/Inspiring Circles of Influence will be talking to women and business providing context on this changing market to both buyers and sellers. If your sales staff needs to be brought up to speed quickly, give us a call 714-926-1223 and we’ll set up a workshop with one of our professionals.
It’s been a big project that has been in the works for over five years. Why now? What’s changed? Teeth. They come in the form of Good Guide that can peer pressure business into place and therefore IWWT is a supporter of Good Guide.
GoodGuide has taken the lead in benchmarking rating sites by amassing 120,000 products and ranking them according to their publicly available information. It’s not perfect, but NO ONE would be perfect at this stage.
Because Good Guide is a private company, it can ask all the eco and socially responsible questions it wants, and publish all the information it can. It is not beholding to the companies who make the products who would edit out the bad stuff. It’s as transparent as you can be in this day of transformational change.
Coming along to add to the transparency is Earthster.org which is an open-source software for Life Cycle Assessment reporting. At some point, Good Guide will begin pulling infomation directly from LCA reports either from Earthster or other LCA sources.
Good Guide is a tech company first with a heart and soul for the planet second. Because of that it’s providing all the fun tools that can make this fly across social media starting with a transparency tool bar and an app for your mobile phone. Shoppers will have no excuse for locating the greenest of the green products.
If you have a consumer level product, go to Good Guide and see if it’s been rated yet, and check out the competition at the same time. And contact us for a workshop on how to be responsive in this new sales world where the shoppers can bite back using their new teeth.
