Which product would you want to sell?
To create a can of Coke, at one time the company used 70 liters of water for every one liter of Coke. It’s down from that 70 liter high, but still far more than Soda Stream which uses one liter of water for one liter of soda with no can to recycle or plastic bottle leaching BPA into your child — all at 1/4 the cost.
If you were a Mother pinching pennies with little time for waste or recycling, which would you pick? Maybe that’s why Soda Stream’s stock is on the rise…
Under full disclosure, I bought a Soda Stream for the above reasons and haven’t looked back, not because I’m a Mom, but because I wanted less waste, recycling and sugar in my body. It’s one of those products that you wonder how you managed without one before.
If you have to choose between working at a company with good PR or one with a solid, green product, follow the product.