Archive for May, 2011

It’s Transition Time, Sell Green not Brown

May 24th, 2011

Which product would you want to sell?

To create a can of Coke, at one time the company used 70 liters of water for every one liter of Coke. It’s down from that 70 liter high, but still far more than Soda Stream which uses one liter of water for one liter of soda with no can to recycle or plastic bottle leaching BPA into your child — all at 1/4 the cost.

If you were a Mother pinching pennies with little time for waste or recycling, which would you pick? Maybe that’s why Soda Stream’s stock is on the rise…

Under full disclosure, I bought a Soda Stream for the above reasons and haven’t looked back, not because I’m a Mom, but because I wanted less waste, recycling and sugar in my body.  It’s one of those products that you wonder how you managed without one before.

If you have to choose between working at a company with good PR or one with a solid, green product, follow the product.

Come Sit at Their Table

May 13th, 2011

Wouldn’t you like to have a business with the level of sales that this group represents?  They are working to insure that the dream can still happen for start ups and legacy companies. They are the white hats to the black hats of business, working in tandem to solve their own legacy issues while creating a sustainable business model.

Their business plan-of-action leads off with this dire alarm:

“…the energy challenge is much worse than most people realize. The problem is already imposing a heavy burden on our nation—a burden that will become even more costly. The economic, national security, environmental and climate costs of our current energy system will condemn our children to a seriously constrained future unless America makes significant changes to current policies and trends.”

Download the business plan here:  American Energy Innovation

What is becoming abundantly clear is that the only role Congress will be playing in this economic transition, will be of blessing the solution that business comes up with. With this group leading instead of BP and their cronies, I have hope for a greener future with sustainable practices.

They represent a cross section of industries that deeply affect the business to business economy at large. Download the plan now, and learn what you need to do to join them at their table.