Part 7 of 16 Things for a Green Sales Edge.

The next time you pass a magazine stand, buy a copy of the April 2010 National Geographic. The issue was produced in conjunction with World Water Day (March 22). The entire magazine (including the ads) is dedicated to how much potable water we have left.

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There are 18 pages dedicated to the problems that California faces alone. It’s a big eye opener if you have never considered the issue before.

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Where does your company and products stand? Are you working to solve the problem?

The new selling points to consider are:

• Does your product conserve water when it is used?
• Is the process you used to created the product use little water?
• How are you keeping post manufacturing contaminants out of the water you do use?
• What about your supply chain? Are they being as conservators as well?

Not every buyer will want to know the answer to these questions, but ever citizen will have to live with the net results.