Part 2 of 16 Things for a Green Sales Edge.
Pop quiz – you’re sitting in front of your client and they ask, “What’s your environmental policy”? Can you:
A) Quote them the mission statement?
B) Point them to the website that has it and more published?
C) Be so well versed that you’re able to talk about in terms of manufacturing, installation and use of the product, what happens at the end of the product’s life and what your company’s social profile?
The sales force at Forbo Flooring can do all of the above, their Marmoleum flooring is the poster product for sustainable floors. I’ve been tracking “Marmoleum” on Google alerts for about a year to see what people are willing to write about it. Almost every one is praising the product and they often mention a sustainable attribute along with the color they selected. That’s great sales at work, AFTER the sale.
Go here to download Forbo’s Sustain brochure. (top left corner) Then use it as a base to develop your own environmental policy statement and brochure.
