Part 1 of 16 Things for a Green Sales Edge.
These days you’re looking for that little defining difference that will your buyer like you more than the other guy. Help can be found inside your OSHA documents; that’s where you’ll find out how well your company supports the triple bottom line of planet, people and profits (people being the social equity part.)
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Does your facility meet or exceed OSHA standards? Do your supplier’s facilities meet or exceed OSHA standards regardless if they reside outside of the US? If you looked at the paperwork, what nuggets of information could you use in a sales presentation?What could you truthfully say that would not only make you look good, but also help the image of the company you are selling to?
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Are your diverse worker’s being treated fairly? Are they breathing better air because of your manufacturing processes? Working in safer conditions? Using non-carcinogenic substances? Do the answers have documented proof via OHSA or a Life Cycle Assessment?
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Having a great place to work is worth sharing, because your story can become “their” story if they buy your product.
NEXT: Where’s Your Environmental Policy?
