The race is on to be more transparent, more green, more sustainable than the next company/product. The only thing lacking is a set of rules, and that’s a big problem. Without firm rules no one knows how to keep corporate score and fans can’t cheer without being able to spot a clear winner.
What we have now is a mixture of sports playing on the same field and the game is who can shout the loudest and point fingers at the foibles in their competitor’s products. That’s not fun to watch and it does nothing to advance the game in a way in which companies, investors or consumers can understand.
Sustainable standards are a game changer. In many cases, how green you are comes down to how transparent you are. Just how “clear” do you need to be? When you’re trying to convey those differences during a sales moment, do you have a convincing answer or do you hesitate?
What are the top sustainable standards in your industry? How does your product compare? Are you trying to sell a retail product? Then at the very least you need to be able to answer Wal Mart’s 15 questions.
If you’ve read this far and have no idea what I’m talking about, go HERE and answer these questions. When you’re done with that self-assessment, you’ve made your first big step towards transparency.
