Finally, learn how to take the confusion out of the sustainable furniture market and turn GREEN into GR$$N.
I’m Green.
I’m Sustainable.
I’m Eco-Friendly.
I’m Confused.
If you think you’re confused, think about your furniture buying customer. She just read on the web that buying wood is bad. Yet here she is, shopping for furniture and feeling guilty that’s she’s killing off a forest. How are you going to help her feel great about her decision and about your business?
You want answers and we have them for every level of Sustainable Furniture Sales.
- Salespeople who have to know how to intelligently and honestly answer questions about the products offered.
- Furniture Store Managers who salespeople turn to for answers when customers ask difficult questions.
- Furniture Buyers who have to figure out where the market is heading to buy items that will be ok to sell not only this year, but for years to come.
- Store Owners who often have to wear all hats and don’t have time to take a course in what makes a product sustainable, let alone know how to market or position it.
- Furniture Manufacturers who have to help all of the above position and sell their products. All the documentation and messaging starts with them and a Sustainable Marketing Data Sheet.
This is the first in a series of updates on the subject. As standards change and processes improve, you’ll receive an UPDATED version FREE OF CHARGE.
If you’re a small company wearing multiple hats, this paper will help you sort out the issues that make products “brown,” “green” or “Sustainable.”
You’ll learn which “Green” words resonate more for consumers.
What to say when a customer asks stumper questions.
What is Social Media and why you need to care.
You’ll also get:
- A snap shot of Sustainable Furniture Trends
- An overview of Life Cycle Assessment and why it’s central in a credible standard.
- 24 Criteria that goes into Standards
- Who’s doing what and why?
- A two page comparison checklist of standards you need to know about.
Most importantly you have the backbone of what makes up a Sustainable Marketing Data Sheet, and how to create your own.
Learn the rules.
You’ll never be accused of “greenwashing” your product(s) when you know the rules.
And, since no one wants to go into new territory blind, we’ve also included a sample of a Sustainable Standard application, plus a glossary of all the terms you’ll need to know.
If you don’t think it’s useful. Just let me know and I’ll return your cash. I’m not out to make enemies, only to increase your knowledge base on what is Sustainable and what isn’t as fast as possible.
This is your chance to stay one step ahead of your customers and learn the language that manufacturers and retailers will need to know. We would love to hear your comments and suggestions. Feel free to pass a copy of this along to a friend. If they would like to be included on the FREE UPDATES, then point them to this page and let them sign up for their own copy.
Thank you for all you are doing to make the world and the economy more sustainable.
Sincerely,
Mary Hunt
Author, Ecolutionary Selling
Subscribe and get your free mini-report!
Sign up now for a 6 page Summary of what Life Cycle Assessments are and how they are used inside Sustainable Standards. (For anyone who has to guide their company or product line's future.)
"Thank you for writing such a great book.... I think it is very, very good! You have done a great service to consumers and the industry and I appreciate it."
Susan Inglis, Executive Director
Sustainable Furniture Council
"Ecolutionary Selling taps into the fundamentals of what I means to go Sustainable. In an easy to read format, Mary takes the concept of sustainability and breaks it down for the Little Sprout in all of us."
Chris Bruning,Owner www.groovystuff.com
“This is an excellent piece for introducing novices to the evolving world of sustainability marketing. I intend to send several of my clients to your site so they can obtain their own copies of this important, insightful document.”
Dawn Brinson, Marketing Director www.themediamatters.com
"Thank you for all your great work."
Lawdan Bazargan, President www.solutions4hospitality.com
"Mary, thanks for sharing your document. We found lots of relevant, timely information to help us improve and grow our sustainable business!"
Rodolfo Leiton, www.brazilpinefurniture.com
"Thank you very much for this great information! This will be very useful in our store, where sustainability is already a major concern, and I'm sure it will be invaluable to other retailers who are new to the concept of sustainability. Your efforts are much appreciated!"
Andy Whitcomb, Director of Sustainability and Design
AREA 51, Seattle, WA
Over 80 pages of sustainable information you can start using today!
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P.S. The Ecolutionary Selling E-Book is over 80 pages filled with tips, links and easy to understand information focused on turning you into a truly Sustainable Business.
As a bonus you will get FREE UPDATES with the purchase of this Ebook.
I've been to many lunch and learns paying $40 or more for bad food and limited presentations. For less than a lunch, you'll not only educate yourself, but get ideas for putting on your own, in-house lunch and learns.
Because it's in E-form, you can print only the pages as you need to train others. Or share with your staff via e-mail. The PDF was designed to be easily read full screen on any computer. The important thing is to get started learning about this amazing Sustainable Market trend that isn't - going away.
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